Dear Customer
Behind every system, every project, and every email, there is one constant: the customer. At SD Worx, Dear Customer is more than a value - it’s a belief that shapes the way we work, think, and care.
Whether you’re solving a complex case, supporting a colleague, or helping build the tools that keep businesses running, your work ultimately impacts real people - customers who rely on us to make their work life better.
In this chapter, you’ll hear from colleagues who bring that belief to life. These reflections are a tribute to that care, to the relationships we’ve built, and to the trust our customers place in us every day.
It's also a reminder that excellence is not a finish line - it's a habit. And that habit begins by thinking: What does this mean for our customer?
“At SD Worx Finland, we live the spirit of 'Dear customer' and 'The road is open' every day. Helping our customers by adding real value through Payroll, HR and Workforce Management is what drives us forward.
What makes me most proud is that SD Worx has built a truly unique position in Europe: we are the only leading HR provider, offering everything our customers need and, in many markets, also here in Finland, we’re already leading the way.
On a personal level, seeing our employees being eager to learn and grow, always puts a smile on my face. It’s this positive energy, this willingness to put on extra mile, that truly makes SD Worx special.
I'm proud to be part of a company that dares to innovate, supports personal development, and shares a clear vision for the future."
— Mikko Uotila - Managing Director Finland - SD Worx People Solutions - Finland
“For 80 years, SD Worx has stood as a beacon of customer intimacy, not by chance, but by choice. Guided by our core value ‘Dear Customer’, we’ve consistently chosen to lead in the world of work through deep understanding, tailored solutions, and enduring customer partnerships. Being close to our customers isn’t just a strategy: it’s our identity. This unwavering focus has allowed us to evolve with our customers, anticipate their needs, and deliver value that goes far beyond expectations.
Our value ‘Dear Customer’ is more than a principle: it’s a daily practice lived by every SD Worx employee. Whether guiding clients through complex employment questions or anticipating their evolving needs, our people consistently go the extra mile to ensure our customers feel heard, supported, and empowered. This deep commitment has made us not just a service provider, but a trusted partner in the world of work."
— Michael Custers - Chief Strategy Officer - SD Worx People Solutions - Belgium
“Looking back, I’m proud of how far we’ve come - from loading my car with SD Worx materials for Germany and France, to seeing our brand stand strong across Europe. But what energises me most is that we keep evolving. Every day, we ask ourselves: what can we do better for our customers? That drive to grow and improve is in our DNA — and that makes all the difference."
— Jan Van Mol - Managing Director SME Belgium – SD Worx People Solutions - Belgium
“What makes me most proud at SD Worx is that we’re building something together – a growth story that started decades ago and has expanded step by step, across countries and generations. At our core, we’re always moving forward: exploring new regions, expanding our offering for customers in any segment and industry, investing in the latest technologies and embracing change with a deeply human mindset. Two values stand out for me: ‘Dear Customer’ and ‘We Believe in Each Other’. The customer is at the heart of everything we do and it’s our purpose to support them in being successful. At the same time, you can only truly serve the customer if you act as a team – with trust, warmth, and shared purpose. Every day, I’m energised by the little moments: the conversations, the commitment, the connection with people. That’s what defines our culture – and that’s what makes SD Worx so unique."
— Kobe Verdonck - CEO SD Worx - Belgium
"'Dear Customer' is the value that resonates most with me. As a service provider, our customers - both external and internal - are at the heart of everything we do, and this is also part of my personal DNA. What makes me most proud to be part of the SD Worx family is that, despite our strong growth and professionalisation, we remain a company that gives people the time and space to develop ideas and plans and bring them to life. We pursue ambitious goals, but we do so with a long-term vision and a human touch. That balance is our strength. The freedom to be entrepreneurial, to engage in open dialogue, and to collaborate across teams energises me. Even in a large organisation like ours, there’s still a culture of listening, respect, and shared commitment. We work hard, not politically, and that openness—without hidden agendas—even at the strategic level, is something I deeply value."
— Maurice Bisschop - CEO SD Worx Staffing & Career Solutions - Netherlands
“I’m rooted in Belgium and thriving in Spain. When I moved to Estepona (Málaga), the city of my grandparents, two years ago, I was thrilled to find a Belgian company that wanted to hire me. Being half Belgian and half Spanish, it felt like the perfect blend of my heritage and new beginnings.
What I love most about my job is the trust and autonomy they give me. There's no micromanagement; instead, they empower me to learn and grow in the areas I need. My company empowers me with trust and subtle guidance, inspiring success in two worlds. As I assist my colleagues with their IT-related questions, I get to know more people within the company, SD Worx. Being quite social, I cherish these interactions. The most satisfying part of my job is hearing the relief or happiness in the voices of the users I've helped. It's incredibly rewarding to know I've made their day a little easier."
— Sara Ledoux - IT Support Engineer WPS Support - SD Worx People Solutions - Spain
"Commitment truly drives us forward, you feel it in every colleague, in every role, across every country. But for me, this commitment always comes back to our value ‘Dear Customer.’ Whatever we do, changing a process, answering a call, or addressing a complaint, it must ultimately serve the customer. Without them, we don’t exist. At the same time, the world around us is changing fast. To stay relevant, we’ll need to embrace new ways of working, like AI, and bring everyone along on that journey. With our drive and passion, I believe we can."
— Dominique Tassent - Executive Vice President BeNeLux France & Spain - SD Worx People Solutions - Belgium
“SD Worx is a fantastic company to work for. We all strive to deliver the very best for our customers, while continuing to grow - both as individuals and as a team.
What makes it truly special is the supportive environment and our shared drive to succeed together. The combination of this commitment with an entrepreneurial mindset is rare; I haven’t always experienced that elsewhere. After 2.5 years at SD Worx, I can confidently say this culture is unique. I’m especially proud of how we keep growing, even in challenging economic times. We never give up, we find solutions, we adapt, and we move forward. That’s why I’m genuinely happy to be part of the SD Worx family."
— Sebastiaan Peeters - Chief Financial Officer – SD Worx People Solutions - Belgium
“Everything we do starts and ends with our customers.
Our customers are at the heart of everything we do. They are the reason we exist, and their needs and expectations should guide every decision we make, every action we take, and every message we share. And what continues to inspire me, even after 38 years, are not only our customers, but also our colleagues - the people who trust us, grow with us, and make this journey meaningful. At SD Worx, I’ve seen how giving people room to grow, take ownership, and stay close to our customers leads to something powerful: long-term, genuine impact."
— Eric Janssens - former Senior Vice President SME Corporate - SD Worx People Solutions - Belgium
“SD Worx is a very important part of my life. For over 10 years, I’ve been committed and dedicated to our SME segment.
To me, SD Worx is more than just an employer - it’s a place that helps me unlock my full potential, both as a person and as a colleague. I’m truly grateful and proud to Spark SME and SD Worx every single day."
— Robin Huizer - SME Lead Netherlands – SD Worx People Solutions - Netherlands
